Commercial
Consumer Marketing
Digital, performance, and lifecycle marketing — how we find members, convert them efficiently, and keep them engaged.
Leadership
DT
Domenick Tiziano
Department Lead
AP
Andrew Pena
Performance Marketing Manager
Scope
- Paid acquisition — Google, Meta, TikTok, YouTube
- SEO & organic — content, technical, rankings
- Lifecycle — email & SMS, retention, winback
- CRO — landing pages, funnels, A/B testing
- Analytics & attribution — tracking, dashboards
- Affiliate & partnerships [EDIT]
Quarterly goals Q3 2026 · sample
New member sign-ups: 14,000
Blended CAC ≤ $85
ROAS ≥ 3.2x
[EDIT: set real targets & progress]
Key metrics MTD · sample
New sign-ups
4,860
↑ 9%
Blended CAC
$82
↓ $6
ROAS
3.0x
→ flat
Site conversion
3.4%
↑ 0.3 pts
[EDIT: connect to GA4 / ad platforms / Stripe later.]
Dashboards & platforms
The HRT Club · Internal use only · Consumer Marketing